Oosterhout, December 2016
– This year marks the start of
a new partnership between Q.I. Press Controls (QIPC) and Alpha Enterprises, its
representative in Egypt.
QIPC, the Dutch specialist in measurement and control systems for the printing
industry, has been focusing more intensely on the Egyptian market recently, and
in Alpha Enterprises has found a partner who is as much at home in the Egyptian
market as in the Dutch one. The collaboration has already helped pull in
several new orders.
Booming
It was in 2015 when QIPC set
its first tentative sights on the Egyptian market and was immediately won over
by its potential. “We hadn't previously been that active in Egypt,” explains QIPC sales
executive Mathijs Baron. “The thinking had always been that the African market
was a troublesome one, with its different quality standards. However, it would
seem that print trade there is booming once again.” Many new and used presses
are finding their way to Egypt.
“And the demand to fit these presses with our solutions is a growing one.”
Instant click
QIPC came into contact with
Alpha Enterprises as a potential Egyptian agent via GWS, a Dutch-based company
trading in used printing presses. “We'd known GWS for a long while,” says
Mathijs Baron, “and they tipped us off about Alpha. Things clicked straightaway
so we decided to make the collaboration official.”
Win-win
Alpha Enterprises' Karim Adam
is enthusiastic about the new partnership. “It's good to be able to work with a
partner like QIPC,” he says. “At last, we are able to provide our customers
with QIPC's quality products.” But of course, it works both ways: on the one
hand, in Alpha Enterprises, QIPC now has a representative who knows the
Egyptian market through and through; conversely, Alpha Enterprises is able to
fall back on the support of one of the leading suppliers of automation
solutions in the printing industry.
Dutch link
In addition to Alpha
Enterprises' intimate knowledge of the Egyptian market, there's a Dutch
connection too. “We represent a number of companies based in the Netherlands,” reports Karim Adam, who himself
has a house in the Netherlands
where he stays from time to time. “What's more, we know all the major print
concerns here in Egypt, both
the publically and privately owned ones. We have longstanding relationships
with all of them and have built up a name as a reliable partner.”
Results
The collaboration between QIPC
and Alpha Enterprises has been up and running for a while now and has already
brought in several orders. “We've already supplied products to three different
customers and fitted four machines with automation systems,” adds Mathijs
Baron. The most recent order was one from GPS for Printing, Publishing and
Distribution SAE, which is now having the mRC-3D system for colour and
cut-off register - a previous order from QIPC - fitted with automatic scanner
bars.
